Brand Marketing Associate

Job Description

Reporting to the Associate Director of Brand & Communications (Meal Kits ANZ) based in Chippendale, you’ll join a supportive team working side-by-side with our Brand Management, Product, and Growth teams to help bring dynamic consumer Go-To-Market campaigns to life.

As an enthusiastic, hands-on marketer, you will bring creative energy, strong organization, and a proactive mindset to a fast-moving environment. We’re looking for someone who naturally dives into the details, enjoys collaborating across teams, and takes pride in keeping workstreams moving smoothly.

In this role, you’ll work across a variety of initiatives, crafting copy, delivering creative assets and CRM campaigns, managing projects, and collaborating closely with our local Brand Managers and broader brand community.

You will…

• Go-To-Market Execution & Menu UX: Support consumer GTM strategies—including partnerships, sponsorships, ATL campaigns, and product marketing—while coordinating inputs across Brand, Partnerships, and Growth for an accurate, high-quality menu UX (including labels and tags).
• Copywriting & Content Creation: Write, proof, and edit compelling, on-brand copy for product positioning, comms plans, emails, paid ads, landing pages, flyers, and broader branded collateral.
• CRM Program Delivery: Provide copy and content for CRM campaigns, working with global channel leads and studio teams to deliver assets on time—hands-on experience with Iterable (or similar platforms) is highly desirable.
• Campaign & Merchandising Management: Keep the merchandising calendar, copy request pipeline, and Jira workflows moving smoothly, delivering all high-volume creative assets on time and in full.
• Organic Social & Global Collaboration: Create organic social content around topical moments and collaborate with local and global teams (including Berlin) to align with HelloFresh Group brand strategies.
• Influencer, Events & Logistics: Coordinate influencer box deliveries, source and deliver competition prizes, assist with live event activations, and support production for PR and brand shoots.
• Design & Studio Coordination: Work alongside culinary, design, growth, and product teams to manage creative requests from brief through to final completion.
• Cross-Brand Support: Provide operational cover and ongoing support across the broader Ready-to-Eat brand portfolio as required.

You have/are…

• Strong copywriting skills, with the ability to write across multiple channels and formats.
• Solid project management skills, you can coordinate across teams, juggle multiple workstreams and keep things on time.
• Ability to work with designers on delivering creative.
• Keen attention to detail and a can-do attitude.
• Experience in brand or digital marketing, ideally in a fast-paced consumer environment.
• Comfort working with local and global stakeholders.
• Flexibility and the ability to prioritise under pressure.

What you’ll get in return… 

• The chance to have a significant impact in a leading global food technology company
• Flexible working arrangements 
• Egoless environment, constant learning with room for personal growth
• Free access to Headspace
• Internal learning & development 
• A diverse and vibrant international environment, with offices in 18 countries
• Company discount - 70% off HelloFresh & 40% off Youfoodz

Start Date: Immediately available - Can wait a notice period

Duration: Permanent full time role. You must have the right to work full-time in Australia/New Zealand

Location: Chippendale Head Office - hybrid working environment 

Salary: Competitive salary & employee benefits

(( #LI-Hybrid))