Account Executive - Legalfit

• Customer Centric
• Stronger Together
• Be the Difference
• Relentless Improvement

Key Responsibilities

• Conduct consultative sales presentations and product demonstrations with prospective law firms generated through SDR, marketing, partner, and self-generated channels.
•  Meet or exceed individual revenue, new business, and activity goals.
•  Manage opportunities throughout the complete sales cycle, from discovery and qualification through proposal, negotiation, and close.
•  Maintain a fundamental understanding of Legalfit’s products and services and clearly communicate their business value to prospective clients.
  •  Develop working knowledge of digital marketing disciplines including:
  • Search Engine Optimization (SEO)
  • Local SEO and Google Business Profile optimization
  • On-page and technical SEO
  • Content strategy
  • Link building and authority development
  • Conversion Rate Optimization (CRO)
  • Paid search, including PPC and Local Services Ads (LSAs)
  • Reputation management
  • AI-powered search and discovery
  • Artificial Intelligence Optimization (AIO)
  • Generative Engine Optimization (GEO)
  • Answer Engine Optimization (AEO)
  • Large Language Model Optimization (LLMO)
• Understand how traditional SEO and AI-search optimization work together to improve a law firm’s visibility across search engines, AI-generated answers, and large language model-driven platforms.
•  Evaluate prospective clients’ websites, search visibility, competitive landscape, current marketing providers, and overall digital presence to support consultative sales conversations.
•  Explain digital marketing performance and strategy to attorneys and law firm professionals who may not have a technical marketing background.
•  Conduct competitive research and tailor sales presentations based on a prospect’s market, practice areas, business objectives, and current marketing strategy.
•  Understand customer business drivers, buying criteria, decision-making processes, competitive considerations, and desired outcomes.
•  Maintain an active pipeline and consistently follow up with prospects and opportunities.
•  Self-prospect and generate new opportunities in accordance with company best practices and procedures.
•  Identify, research, and gather relevant information on prospective firms and decision-makers.
•  Effectively qualify inbound and outbound opportunities based on fit, need, timing, decision-making authority, and business objectives.
•  Accurately maintain opportunities, activities, notes, forecasts, and pipeline information within the company CRM.
•  Stay current on trends and developments within SEO, AI-powered search, digital marketing, legal technology, and the legal services industry.
•  Maintain awareness of competitors’ products, services, pricing models, positioning, and sales strategies.
•  Share prospect feedback, competitive intelligence, objections, and market trends with Sales, Marketing, Product, and Operations leadership.
•  Perform other duties as assigned by management.

Qualifications

•  1–3+ years of experience in a quota-carrying sales role with demonstrated experience closing new business.
•  Experience selling digital marketing, SEO, SaaS, advertising, professional services, or other consultative solutions.
•  Working knowledge of SEO and digital marketing concepts, including the ability to explain how organic search visibility contributes to lead generation and business growth.
•  Familiarity with the evolving search landscape, including AI-powered search experiences, generative AI platforms, and concepts such as AIO, GEO, AEO, and LLMO.
•  Strong discovery and consultative selling skills with the ability to identify business challenges and connect them to relevant solutions.
•  Excellent presentation skills and the ability to communicate marketing and technical concepts to non-technical audiences.
•  Demonstrated ability to build relationships, navigate objections, negotiate, and close sales.
• Strong written and verbal communication skills.
• Strong organizational, pipeline management, and follow-up skills.
•  Ability to prioritize effectively and manage multiple active opportunities simultaneously.
•  Comfortable working in a fast-paced, evolving environment where products, technology, and digital marketing strategies continue to change.
•  Motivated by achieving and exceeding revenue goals and earning performance-based compensation.
•  Bachelor’s degree or equivalent combination of education and relevant professional experience.

•  Previous experience selling SEO, digital marketing, website, advertising, or marketing technology solutions.
•  Experience discussing organic search performance, keyword visibility, local search, content strategy, backlinks, technical SEO, or website conversion with prospective clients.
•  Familiarity with AI search platforms and how brands can earn visibility, citations, mentions, and recommendations within AI-generated answers.
•  Experience selling to attorneys, law firms, or other professional services organizations.
•  Experience selling against incumbent digital marketing agencies or website providers.
•  Familiarity with CRM and sales engagement platforms.
•  Knowledge of the legal industry is a plus but not required.

Benefits

• Flexible PTO
• 2 Company-Wide Mental Health Days
• Parental Leave Programs
• 401(k) with Company Match
• Broad Equity Participation